Instagram Testing New 'Reels' Feature to Take on TikTok
Facebook-owned Instagram has launched a new video-music remix feature called "Reels" to take on Chinese short video making app TikTok. According to a report in TechCrunch on Tuesday, "Reels" will allow users make 15-second video clips set to music and share them as Stories.
"Only like TikTok, users can soundtrack their 'Reels' with a huge itemize of music, or borrow the sound from anyone else'southward video to create a remix of their meme or joke," the written report claimed.
Rolled out in the Brazilian market place first, "Reels" will be available on both iOS and Android.
Facebook CEO Mark Zuckerberg recently said that in India, TikTok has gone ahead of Instagram. He likewise mentioned that TikTok works much similar Instagram'south Explore feature. According to Vishal Shah, Instagram'south Vice President of Products, the best way to succeed is to know who you are, what you represent and how you desire to abound.
"Instagram is the home to creativity and expression. That has been truthful from the day nosotros were founded. It'southward why we have a vast and robust creator ecosystem. It's likewise why yous see a lot of dissimilar platforms. It's not merely about video," Shal told IANS in a recent interaction.
"It tin can be virtually photos, information technology tin exist nearly Stories, information technology tin exist about video and the benefit that we encounter from a platform like Explore is that nosotros have the ability to look at the broad ecosystem, non merely the people you lot directly follow," he added.
Platforms such as Instagram and Facebook are facing potent competition from TikTok in the country. TikTok owner at present plans to invest $1 billion in India despite the calls to ban the app.
In November last year, Facebook quietly released a stand-alone app called "Lasso" to compete with TikTok. On Lasso, which is currently available in the U.s.a., users tin record themselves dancing and lip-syncing to music, like to what they can exercise on TikTok.
Source: https://beebom.com/instagram-reels-tiktok-competitor/
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